CROSSFADER PRIVACY POLICY
Table of contents
Who We Are
This website is operated by Crossfader Ltd (“we”, “us”, “our”).
Crossfader Ltd is the data controller responsible for your personal data.
We provide online DJ education, courses, and related digital services through our platform. If you have any questions about this policy, you can contact us at:info@wearecrossfader.co.uk
What This Policy Covers
This Privacy Policy explains:
- What personal data we collect
- Why we collect it and how we use it
- How we store and protect it
- How we use cookies and tracking technologies
- Your rights regarding your data
What Data We Collect
We collect personal information that you provide directly to us, as well as data collected automatically when you use our website and platform.
Information You Provide
This includes:
- Your name and email address
- Account login details
- Billing and payment information
- Any information you provide when contacting us
- Your course activity and progress
Automatically Collected Data
When you use our website, we may automatically collect:
- Your IP address
- Device and browser type
- Pages visited and interactions
- Session behaviour and engagement
- Traffic source data (such as UTM parameters)
Marketing & Tracking Data (with consent)
Where you provide consent, we may collect:
- Advertising identifiers
- Interaction with advertisements
- Behaviour used for analytics and optimisation
We do not intentionally collect sensitive personal data unless you choose to provide it.
How We Use Your Data
We collect and use your data to deliver our services effectively, improve your experience, and ensure our platform remains relevant and useful. We may use your data for the following purposes:
Core Service Delivery
- Provide access to courses and content
- Manage your account
- Process payments
Communication
- Send service updates and account-related messages
- Respond to enquiries
- Send marketing communications (where you have opted in)
Analytics & Improvement
- Understand how users interact with our platform
- Improve website performance and user experience
Marketing & Advertising (with consent)
- Deliver relevant advertising
- Measure campaign performance
- Build audiences for advertising platforms
Advertising and Remarketing
We use advertising platforms to reach new users and to show relevant content to people who have previously visited our website.
These platforms may use cookies and similar technologies to:
- Track your interaction with our website
- Build audiences for advertising
- Show relevant adverts on other platforms
Platforms we use include:
- Meta (Facebook and Instagram)
- TikTok
- Google Ads
These platforms may combine data collected from your visit to our website with information they already hold about you.
Advertising tracking is only activated after you provide consent.
Third-Party Services
We rely on a number of trusted third-party providers to deliver and improve our services.
Key providers include:
| Category | Provider | Purpose |
|---|---|---|
| Analytics | Google Analytics (GA4) | Website analytics |
| Advertising | Meta, TikTok, Google Ads | Marketing & remarketing |
| ConvertKit, Customer.IO | Email marketing | |
| Behaviour tracking | Crazy Egg | Heatmaps & interaction tracking |
| Video hosting | Vimeo, YouTube | Embedded video content |
| Payments | Chargebee, Braintree, PayPal | Payment processing |
| Hosting & infrastructure | AWS / CloudFront / Wordpress | Platform delivery |
These providers may process your data on our behalf in accordance with their own privacy policies.
We do not sell your personal data to third parties.
Legal Basis for Processing
We process your personal data under the following legal bases:
Consent
- For analytics and advertising cookies
- For marketing communications
Contract
- To provide services you have purchased
Legitimate Interests
- Website functionality
- Security and fraud prevention
- Internal analytics and improvement
You may withdraw your consent at any time via our cookie settings.
International Data Transfers
Some of our third-party providers operate outside the United Kingdom or European Economic Area.
Where data is transferred internationally, we ensure appropriate safeguards are in place, including:
- Standard contractual clauses
- Working with providers that comply with recognised data protection frameworks
Data Retention
We retain personal data only for as long as necessary to:
- Provide our services
- Meet legal and regulatory requirements
- Resolve disputes and enforce agreements
You may request deletion of your data at any time.
Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with a data protection authority
To exercise your rights, contact us at:
info@wearecrossfader.co.ukIf you are located in certain regions (such as California), you may have additional rights under applicable data protection laws.
Data Security
We take appropriate technical and organisational measures to protect your data, including:
- Secure hosting infrastructure
- Encrypted connections (HTTPS)
- Access controls and internal security procedures
Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those sites.
Changes to This Policy
We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised “Last updated” date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data:info@wearecrossfader.co.uk